ReFrame is building the next generation of strategic communicators in social justice. This annual intensive six-month leadership and skills development program, supports economic, racial, gender and climate justice organizations and campaigns to integrate communications as a core strategy for social change.
Strategic communications, through crafting and implementing compelling narratives, can amplify organizing, increase power, and win game-changing victories.
We are building upon the work of social justice movements prime communications strategists and theorists, whose work we must bring to scale through more rigorous investment and coordination. These leaders include Makani Themba, Charlotte Ryan, Lori Dorfman, Karen Jeffreys, Malkia Cyril and Jen Soriano. It also includes the work of important institutions that have trained and supported social justice communicators: Praxis Project, MRAP, The Berkeley Media Studies Group, the Center for Media Justice, the Center for Story-based Strategy, Progressive Communicators Network, and the Spin Academy.
ReFrame Mentorship is supported by the critical financial support from the Ford Foundation, The Chorus Foundation, Unitarian Universalist Veatch Program at Shelter Rock, General Services Foundation, and Open Philanthropy Project.
ReFrame Academy is a 20-year-old trend-setting communications training program, and – after a year of careful planning and close collaboration – in 2019, SPIN Academy became part of ReFrame.
This multi-day communications and strategy training provides participants with a thorough understanding of how to use communications to achieve change. Registration for ReFrame Academy is by invitation only.
The Academy training curriculum provides participants with concrete, practical tools so that they can effectively communicate with targeted audiences with messages that mobilize action, attract support, and amplify power. Training topics include the basic building blocks of effective communications, including strategy development, storytelling, message creation, op-ed writing, spokespersons skills, online communications, social media and more.
Peer-to-peer learning and networking are key elements of the Academy. Participants will not only benefit from the guidance and expertise of our professional staff, but from each other. Symbiotic relationships develop over the course of the training: attendees with extensive experience typically mentor those who are new to strategic communications; emerging strategists often bring fresh perspectives and a facility with cutting-edge tactics that experienced leaders find energizing. ReFrame will play a coordinating role in keeping attendees connected after the training. ReFrame Academy trainers – a mix of ReFrame mentors, trainers, and alumni and SPIN Academy veteran trainers – will also be available for coaching during the training.
Registration for ReFrame Academy is by invitation only. For more information, contact us below