Martha Arevalo

Central American Resource Center.
MARTHA ARÉVALO BIOGRAPHY Martha Arévalo is executive director for the Central American Resource Center (CARECEN). In this role, she is responsible for operations, fundraising, program development and strategic communications. Prior to her appointment, Arévalo was the chair of the Board of Directors for the organization. She specializes in immigrant advocacy work, community outreach and Latino strategic communications. Arévalo has more than 17 years public relations experience and specializes in media relations, community outreach and Latino strategic communications. She has extensive experience in the areas of social marketing, public education, immigration, education, civic participation, public policy and community organizing. Prior to her CARECEN appointment, Arévalo was the co-founder of Arévalo-Sánchez, Inc., a boutique public relations and advertising firm. In 2004, Arévalo was the communications manager for Univision 34 and TeleFutura 46 TV in Los Angeles. She was responsible for all internal and external communications such as media strategy development and implementation, coordination with sister stations, collateral development and special events activities for the network’s flagship stations. Before joining Univision, Arévalo worked at Rogers & Associates (The Rogers Group) for six years and was part of the leadership team that developed its internal Latino practice. In this role, she lead several accounts including the State Water Resources Control Board’s public education campaign, L.A. Care Health Plan communications activities and the Latino outreach efforts on behalf of First 5 California. Arévalo was responsible for forging partnerships with the media, corporations and non-profit organizations, ongoing media relations activities, stakeholder outreach and community relations. Arévalo graduated from the School of Public Policy at the University of California at Los Angeles with a Master of Arts in urban planning, and received her Bachelor of Arts in political science from Loyola Marymount University in Los Angeles.

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