Aimee Castenell has recently joined the team at Organization United for Respect at Walmart (OUR Walmart) as Communications Director with more than 10 years of experience in online advocacy, digital strategy and communications on issues from human rights to media justice, voter engagement among communities of color, economic justice and criminal justice. Aimee will be using these skills at OUR Walmart to support the organization’s national campaigns for economic and social justice through digital strategy and communications. Most recently, Aimee served as Communications Manager at the Center for Popular Democracy and, prior to that, as Campaign Director for Economic Justice and Civic Engagement at ColorOfChange.org, the nation’s largest online civil rights organization. Aimee sits on the executive board of the Black Alliance for Just Immigration and is a New York-based coach and a trainer in digital strategy, communications and storytelling. She holds an MA. in Geography from the University of Leeds (Activism and Social Change) and a BA. in Anthropology and Film Studies from Smith College. She also studied Archiving and Preservation at New York University.

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THREAT MODELING & SWOT PLANNING

At ReFrame, drawing from our experiences inside of other crisis moments, two of the tools we’ve been using to coordinate

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